FOI/202200274062 · FOI · unclear
Accountant in Bankruptcy total advertising spend: FOI release
Information requested
Information on each of the following periods; 2019-20, 2020-21, 2021-22:
The total spend by the organisation on social media advertising, including a breakdown by year and by form of social media (e.g. Twitter, Facebook, LinkedIn, etc.)
Response
Accountant in Bankruptcy has supported nation-wide media campaigns to encourage members of the public with money and debt worries to seek free money advice at the earliest opportunity. These media campaigns were run through articles online and in-print press. The specific expenditure associated with boosting these online articles via Facebook posts are detailed below for each of the years (note this is the only platform that has any paid for element): 2019/20 - £3,675 2020/21 - Nil 2021/22 – Nil About FOI The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.
Contact Please quote the FOI reference Central Enquiry Unit Email: ceu@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrews House Regent Road Edinburgh EH1 3DG
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