FOI/202100233012 · FOI · released
Total spend on covid-19 advertising: FOI release
Information requested
How much has the Scottish Government spent on Covid advertising in 2020 and so far in 2021?
Response
The Scottish Government financial year runs from 1 April – 31 March. To cover your information request, we have provided information on three financial years relating to COVID-19 advertising across all media formats. 2019-2020: £1,298,582 2020-2021: £18,247,641 2021 April 1st – August 31st: £4,938,222 Covid public health campaigns have reached over 98.6% of the adult population in Scotland during 2020-21, achieving levels of 70%+ recall and have motivated around two thirds or more of people who recognise campaigns to take relevant action. About FOI The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.
Contact Please quote the FOI reference Central Enquiry Unit Email: ceu@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrews House Regent Road Edinburgh EH1 3DG
Attachments
No attachments found.