FOI/202000123389 · FOI · partially withheld
Total advertising expenditure: FOI release
Information requested
Please advise how much has been spent this year to date (2020) on advertising by the Scottish Government and how much was spent in the previous year (2019) for comparison. Please include a breakdown of ALL costs including: 1. Cost of television advertising, with a further breakdown of the amount spent on each channel (eg. STV, BBC, SKY etc) 2. Cost of radio advertising, with a further breakdown of the amount spent on each station. 3. Cost of newspaper/online media advertising, with a further breakdown of the amount spent on each news outlet. 4. Cost of any social media advertising, with a further breakdown of the amount spent of each platform.
Response
An exemption under Section 33(1)(b) of FOISA applies to some of the information you have requested. This applies as providing the breakdown as requested for each individual title/media owner is commercially sensitive and would compromise individual media owners, the Scottish Government and it’s media agency. Therefore we have provided the total spend by media type in the below tables:
Financial Year 19/20 Media type Gross Cost TV £682,132 Radio £606,587 Newspaper £308,012 Online £76,305 Social Media £579,369 Total £2,252,405
Financial Year 20/21 (Apr-Dec 2020) Media type Gross Cost TV £5,897,515 Radio £1,868,384 Newspaper £2,488,933 Online £358,284 Social Media £1,417,057 Total £12,030,173
About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.
Contact Please quote the FOI reference Central Enquiry Unit Email: ceu@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrews House Regent Road Edinburgh EH1 3DG
Detected exemption language
Response An exemption under Section 33(1)(b) of FOISA applies to some of the information you have requested.
Attachments
No attachments found.