FOI/202000113076 · FOI · unclear
Total amount of money Scottish Government spent on advertisement with SI Games: FOI release
Information requested
You asked “How much money has the Scottish Government, or associated government agencies, spent on advertising with the company SI Games (or Sega) and, specifically, its computer games Football Manager 2019, Football Manager 2020, and Football Manager 2021”.
Response
Football Manager 2020 and Football Manager 2021 are the only computer games that the Scottish Government have spent through SI Games*. This was for advertising within Football Manager as part of the Safer Young Driver Campaign which set out to improve road safety awareness in young men. Please see the table below for the figures requested:
Football Manager Year Spend 2020/21 £18,642 Total £18,642**
*The Scottish Government have had no involvement with Football Manager 2019. ** £18,642 with Republic of Media.
About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.
Contact Please quote the FOI reference Central Enquiry Unit Email: ceu@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrews House Regent Road Edinburgh EH1 3DG
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