Scottish Government's Your Right to Decide research paper digital advertising costs: FOI release

Information requested

The cost of digital advertising promoting the Scottish Government's Your Right to Decide research paper on online platforms (including but not limited to LinkedIn, Meta, Google).

Response

The total cost of digital advertising for the Your Right to Decide paper is £10,000 (excluding VAT). This breaks down per platform as follows: Meta: £6,136.90 LinkedIn: £1,541.91 YouTube: £2,212.39.

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at https://www.gov.scot/foi-responses.

Contact Please quote the FOI reference Central Correspondence Unit Email: contactus@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrew's House Regent Road Edinburgh EH1 3DG

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