FOI/202500468571 · FOI · unclear
Campaign 'Let's Do Net Zero' costs: FOI release
Information requested
I am requesting information under the Freedom of Information (Scotland) Act 2002.
Please could you provide me with the costs incurred for the Scottish Government's 'Let's Do Net Zero' campaign, since the launch of the campaign. This would include, but is not limited to, public relations/communications advice by external agencies etc. Please provide as much detail as possible.
I look forward to your prompt response within the stated 20 working day timeframe.
Response
Let's Do Net Zero marketing expenditure
The Scottish Government publishes its marketing spend annually on www.gov.scot. This includes a breakdown of spend across the different policy areas and campaigns.
In the table below is the marketing expenditure for the Let's Do Net Zero campaign, covering the full period from its development in 2020-21 through to the current financial year 2024-25. It includes the total spend figure and links to the corresponding published marketing expenditure.
Year Spend Source 2020-21 £530,680.35 [ARCHIVED CONTENT] Marketing spend 2020 to 2021 - gov.scot Expenditure referenced as: Climate change 2021-22 £2,237,180.52 Marketing spend 2021 to 2022 - gov.scot Expenditure referenced as: Climate Change – Domestic, Climate Change - International/Domestic – COP, Climate Change – COP26 2022-23 £44,520.85 [ARCHIVED CONTENT] Marketing spend 2022 to 2023 - gov.scot Expenditure referenced as: Net Zero – Domestic 2023-24 £515,600.34 [ARCHIVED CONTENT] Marketing spend: 2023 to 2024 - gov.scot Expenditure referenced as: Climate Change Domestic 2024-25 £484,431 Marketing spend: 2024 to 2025 - gov.scot Expenditure referenced as: LDNZ Total: £3,812,413.06
About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at https://www.gov.scot/foi-responses.
Contact Please quote the FOI reference Central Correspondence Unit Email: contactus@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrew's House Regent Road Edinburgh EH1 3DG
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