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FOI/202500451618 · FOI · unclear

Scottish Government advertising spend on social media platform X: FOI release

Published
2025-03-12
Received
2025-02-06
Responded
2025-02-27
Directorate
Communications and Ministerial Support Directorate
Topic
Money and tax, Public sector
Exemptions
None detected

Information requested

A record of all spending by the Scottish Government and associated departments on any advertising on the social media platform X (formerly Twitter) since October 27th, 2022. Please break this down by month and from which project and/or department.

Response

Since 27 October 2022, the following spend has been allocated to X (formerly Twitter) for advertising purposes:

November 2022 Autumn Winter Vaccine Campaign £14,650.00 December 2022 Autumn Winter Vaccine Campaign £2,956.00 January 2023 Mind to Mind (Adult Mental Health) Campaign £3,141.00 February 2023 Mind to Mind (Adult Mental Health) Campaign £2,159.00 March 2023 Mind to Mind (Adult Mental Health) Campaign £4,320.00 Total spend £27,226.00

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at https://www.gov.scot/foi-responses.

Contact Please quote the FOI reference Central Correspondence Unit Email: contactus@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrew's House Regent Road Edinburgh EH1 3DG

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