Scottish Government’s TikTok advertising spend for each year from 2020 to 2024: FOI release

Information requested

You asked to be provided with a breakdown of the Scottish Government’s TikTok advertising spend for each year from 2020 to 2024.

Response

The table below sets out the spend on advertising on TikTok per year from 2020 to date.

YEAR EXPENDITURE 2020 £71,179 2021 £127,372 2022 £114,508 2023 £25,475 2024 £0

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.

Contact Please quote the FOI reference Central Enquiry Unit Email: ceu@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrews House Regent Road Edinburgh EH1 3DG

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