202200329888 · FOI · unclear
Scottish Government media and social media expenditure for 2022: FOI release
Information requested
The Scottish Government media and social media expenditure for 2022, with expenditure broken down for television, radio , newspapers, and social media companies.
Response
The answer to your question is as follows. The total Scottish Government spend on media (including social media) between 1 January 2022 and up to and including 31 October 2022 is £11,590,071. This is split as follows:
TV - £3,928,243 Radio - £1,173,089 Out of Home posters - £1,617,425 Cinema - £63,130 Press - £742,880 Digital Display - £2,215,146 Social Media - £1,850,158 (Facebook - £1,145,379, Snapchat - £84,523, TikTok - £111,737, Twitter - £390,840, LinkedIn - £3,875, Twitch - £113,804)
About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.
Contact Please quote the FOI reference Central Enquiry Unit Email: ceu@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrews House Regent Road Edinburgh EH1 3DG
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