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FOI/202300365543 · FOI · unclear

Building a New Scotland webpage visitors: FOI release

Published
2023-08-18
Received
2023-07-10
Responded
2023-08-09
Directorate
Communications and Ministerial Support Directorate
Topic
Constitution and democracy, Public sector
Exemptions
None detected

Information requested

This is a follow up request to a previous FOI response. Your ref: 202200320904. Please can the same questions answered in the above referenced FOI response be answered again, and brought fully up to date. In other words, the answers should now include all four "Building a new Scotland" papers so far published, and data up to the date this FOI is answered. In addition to answering the same questions as the previous FOI response, I would like to ask one additional question: For each of the four "Building a new Scotland" papers, can you provide the number of times the standard pdf version of the paper was downloaded in the 7 days following its publication?

Response

We provide the requested figures below, including the additional ask for downloads in the first 7 days following each publication. For context, there have been 43,353 unique visitors to the Building a New Scotland landing page (www,gov.scot/newscotland) since launch.

As of 27 July 2023:

Q1: Number of unique visitors that have visited the Building a New Scotland website since 14 June 2022 (broken down by week):

As of 27 July 2023: 13-19 June 2022 9,786 20-26 June 2022 1,187 27 June - 3 July 2022 1,373 4-10 July 2022 518 11-17 July 2022 3,650 18-24 July 2022 941 25-31 July 2022 536 1-7 August 2022 535 8-14 August 2022 469 15-21 August 2022 1,040 22-28 August 2022 500 29 August - 4 September 2022 486 5-11 September 2022 892 12-18 September 2022 177 19-25 September 2022 309 26 September - 2 October 2022 264 3-9 October 2022 436 10-16 October 2022 1,288 17-23 October 2022 7,933 24-30 October 2022 1,110 31 October - 6 November 2022 692 7-13 November 2022 550 14-20 November 2022 465 21-27 November 2022 776 28 November - 4 December 2022 332 5-11 December 2022 300 12-18 December 2022 274 19-25 December 2022 142 26 December 2022 – 1 January 2023 88 2-8 January 2023 157 9-15 January 2023 169 16-22 January 2023 151 23-29 January 2023 142 30 January - 5 February 2023 161 6-12 February 2023 119 13-19 February 2023 160 20-26 February 2023 112 27 February - 5 March 2023 119 6-12 March 2023 121 13-19 March 2023 86 20-26 March 2023 96 27 March - 2 April 2023 113 3-9 April 2023 72 10-16 April 2023 61 17-23 April 2023 84 24-30 April 2023 88 1-7 May 2023 50 8-14 May 2023 113 15-21 May 2023 143 22-28 May 2023 83 29 May – 4 June 2023 66 5-11 June 2023 81 12-18 June 2023 596 19-25 June 2023 2,691 26 June 2023 – 2 July 2023 342 3-9 July 2023 244 10-16 July 2023 219 17-23 July 2023 212

Q2: Number of unique visitors have visited each of the versions of Paper 1 since its launch:

Full version: 62,520 Summary: 12,773 Summary translations: 677 (downloads) British Sign Language (BSL): 163 plays* Easy Read: 1,805 Audio version: 683 plays* Video: 2,634 views on YouTube. (It was also shared across other social media platforms but it is not possible to determine the total unique users accessing the video as this metric is not available across all those platforms.)* Standard PDF downloads in first 7 days: 8,842 Q3: Number of unique visitors have visited each of the versions of Paper 2 since its launch:

Full version: 14,948 Summary: 4,545 Summary translations: 539 (downloads) British Sign Language (BSL): 73 plays* Easy Read: 780 Audio version: 116 plays* Standard PDF downloads in first 7 days: 3,183

Q4: Number of unique visitors have visited each of the versions of Paper 3 since its launch:

Full version: 43,552 Summary: 26,894 Summary translations: 1,269 (downloads) British Sign Language (BSL): 149 plays* Easy Read: (this was not published until 27 July 2023 - so no figures recorded at the time of responding) Audio version: 447 plays* Standard PDF downloads in first 7 days: 6,765 Q5: Number of unique visitors have visited each of the versions of Paper 4 since its launch:

Full version: 4,739 Summary: 4,095 Summary translations: 525 (downloads) British Sign Language (BSL): 22 plays* Easy Read: 89 Audio version: 19 plays* Standard PDF downloads in first 7 days: 1,087 *it is not possible to determine the total “unique visitors” accessing the video and audio versions as this metric is not available across those platforms. About FOI The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.

Contact Please quote the FOI reference Central Enquiry Unit Email: ceu@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrews House Regent Road Edinburgh EH1 3DG

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