FOI/202300363582 · FOI · unclear
Scottish Government Social media advertising: FOI release
Information requested
The total digital advertising spend by the Scottish Government, in each of the last three years, on platforms owned by Meta (Facebook, YouTube and Instagram). The total digital advertising spend, in each of the last three years, on Twitter. Please break down the advertising spend by year and platform (Facebook, Twitter, etc).
Response
The following table sets out digital advertising expenditure on Meta (Facebook and Instagram), YouTube and Twitter for the last three full calendar years and year to date in 2023.
Supplier 2020 2021 2022 2023 (YTD) Meta £ 1,297,951 £ 2,303,016 £ 1,180,210 £ 349,548 YouTube £ 484,384 £ 747,432 £ 324,665 £ 101,494 Twitter £ 455,795 £ 1,013,506 £ 377,704 £ 9,621
About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.
Contact Please quote the FOI reference Central Enquiry Unit Email: ceu@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrews House Regent Road Edinburgh EH1 3DG
Attachments
No attachments found.