FOI/202200306645 · FOI · unclear
Yearly breakdown of how much is spent on Facebook: FOI release
Information requested
A yearly breakdown on how much the Scottish Government spends on Facebook from 2015 to 19 June 2022.
Response
Please see below a breakdown of Scottish Government Facebook advertising spend by year for 2015 to 2022, present day.
Year Amount Spent (UK Pounds)* 2015 £203,468 2016 £213,823 2017 £223,124 2018 £284,865 2019 £429,182 2020 £1,695,492 2021 £2,378,074 2022 (to present day) £183,757
*These are gross costs and include expenditure with Instagram as it is not possible to determine spend by specific platform within the Meta group, which covers Facebook, Instagram, Messenger and Whatsapp. About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.
Contact Please quote the FOI reference Central Enquiry Unit Email: ceu@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrews House Regent Road Edinburgh EH1 3DG
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