FOI/202200286390 · FOI · unclear
Television advertisement costs: FOI release
Information requested
Details on the 'Drive Like Gran's in the car' advertising spend, including: How much did these adverts cost to produce? How much is the Scottish Government spending on these adverts being shown on the various TV channels, which are fairly regular?
Response
The current ‘Drive Like Gran’s in the Car’ TV adverts cost £686,508.95 to produce. The TV media spend to air the campaign from 2019 to the present date is £608,261. About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.
Contact Please quote the FOI reference Central Enquiry Unit Email: ceu@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrews House Regent Road Edinburgh EH1 3DG
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