FOI/202200284746 · FOI · unclear
Government spending on influencers in the last two years: FOI release
Information requested
1. The amount spent by the Scottish Government on working with influencers in the last two years. Please break this down by year. 2. Please include details of the influencers (including name), how much they were paid and projects they were hired to work on. 3. The amount spent by the Scottish Government identifying influencers to work with in the last two years. Please break this down by year. 4. If the government worked with any outside firms to identify influencers/approach them. If so, please provide details of the business (including name).
Response
Q1-3 A previous response to FOI 20220275797, which can be found here: Breakdown of social media spend and influencer information: FOI release - gov.scot (www.gov.scot) covers our response to your questions 1-3. Under section 25(1) of FOISA, we do not have to give you information which is already reasonably accessible to you. If, however, you do not have internet access to obtain this information from the website(s) listed, then please contact me again and I will send you a paper copy.
Q4 Through the Marketing Services Public Relations Framework, the Scottish Government has worked with the following suppliers over the last two years: 3x1 Public Relations; Smarts Communicate; Stripe PR & Communications. This public relations activity will have included discussions on the role of influencers as part of the campaign plan, identifying suitable influencers and approaching them when appropriate. About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.
Contact Please quote the FOI reference Central Enquiry Unit Email: ceu@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrews House Regent Road Edinburgh EH1 3DG
Detected exemption language
Under section 25(1) of FOISA, we do not have to give you information which is already reasonably accessible to you.
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