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FOI/202100237983 · FOI · unclear

Total spend of Covid-19 advertising: FOI release

Published
2021-11-01
Received
2021-09-08
Responded
2021-10-14
Directorate
Communications and Ministerial Support Directorate
Topic
Coronavirus (COVID-19) and other respiratory infections in Scotland, Money and tax, Public sector
Exemptions
None detected

Information requested

You asked for the cost of all adverts about the coronavirus that are on TV and radio every day and how much is it costing for all these adverts to be shown daily especially the latest advert by Janey Godley

Response

The spend by the Scottish Government on coronavirus related advertising from 1 April 2021 to 31 August 2021 was £4,938,222. This is across all advertising formats such as TV, radio, out of home, digital and press. Therefore, the daily spend across these 153 days averages to £32,276 per day. About FOI The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.

Contact Please quote the FOI reference Central Enquiry Unit Email: ceu@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrews House Regent Road Edinburgh EH1 3DG

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