FOI/202100207265 · FOI · released
Duration of social media Covid-19 advertisement campaigns: FOI release
Information requested
Further to FOI/202100195521 on social media spending, information relating to the precise timings that each of these ads was purchased for; to clarify that it's when the ad was first purchased and paid for, and the duration for which the ad was supposed to run for on the respective social media network.
Response
The table below gives detail on when marketing campaigns ran which utilised paid-for social media marketing. For each of the categories listed in FOI/202100195521, we have provided start and end dates. Where there are multiple dates this is to reflect that some categories have operated phased approaches. Other categories have been active throughout, but this does not mean there has been social media advertising live every day as media agencies are briefed to deliver and optimise the advertising within each campaign to maximise performance.
Start Date End Date Compliance 30/03/2020 ongoing COVID Health 26/03/2020 ongoing Elderly/Vulnerable 27/03/2020 14/05/2020 Financial Support 02/04/2020 17/05/2020 29/07/2020 25/08/2020 Food Supply 23/03/2020 08/04/2020 Levels 03/11/2020 10/01/2021 02/04/2021 ongoing Mental Health 23/04/2020 30/06/2020 20/08/2020 14/09/2020 10/12/2020 16/02/2021 08/04/2021 06/06/2021 Non-compliance 18/09/2020 31/10/2020 27/12/2020 28/02/2021 Parent Club 25/04/2020 ongoing Restrictions 09/09/2020 ongoing Tenants 07/04/2020 21/04/2020 07/12/2020 27/12/2020 Test & Protect 11/05/2020 ongoing Young People 17/04/2020 24/05/2020 17/08/2020 13/12/2020 01/04/2021 23/04/2021
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Contact Please quote the FOI reference Central Enquiry Unit Email: ceu@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrews House Regent Road Edinburgh EH1 3DG
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