FOI/202100195521 · FOI · unclear
COVID-19 social media marketing spend: FOI release
Information requested
Breakdown of social media marketing spend, broken down to each platform level (i.e. £x on YouTube,£y on Facebook), promoting content that is specifically relating to Covid-19 covering the pandemic for the last financial year.
Response
The following table sets out the spend per platform via the Scottish Government Marketing on social media marketing:
Topic/Audience Facebook/Instagram Linkedin Reddit SnapChat Compliance £168,857.19 Covid Health £182,487.09 Elderly/Vulnerable £16,386.76 Financial Support £25,467.55 Food Supply £12,641.00 Levels £38,082.53 Mental Health £93,045.14 £ 4,000.00 £23,099.46 Non-compliance £26,293.34 £23,170.92 Parent Club £399,282.66 Restrictions £90,760.81 Tenants £11,142.34 Test & Protect £69,581.22 £661.20 Young People £65,911.35 £16,439.62 Total £1,199,938.98 £661.20 £ 4,000.00 £62,710.00 Topic/Audience TikTok Twitter YouTube Compliance £109,580.92 £146,130.74 Covid Health £ 2,570.18 £115,176.69 £ 8,536.13 Elderly/Vulnerable £ 8,674.03 Financial Support £ 6,028.00 Food Supply £14,500.00 £- Levels £57,062.18 Mental Health £35,051.23 £53,150.39 £39,377.89 Non-compliance £ 2,482.41 £ 4,000.00 £ 9,752.13 Parent Club £46,128.25 £80,253.51 Restrictions £ 1,429.50 £30,155.90 £34,601.89 Tenants £10,053.70 Test & Protect £ 4,000.00 £12,298.18 £43,553.17 Young People £17,818.68 £36,561.87 £ 2,829.55 Total £63,352.00 £421,552.20 £446,852.92
About FOI The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.
Contact Please quote the FOI reference Central Enquiry Unit Email: ceu@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrews House Regent Road Edinburgh EH1 3DG
Attachments
No attachments found.