FOI/202100146226 · FOI · unclear
Scottish Government marketing and advertising costs: FOI release
Information requested
"How much has the Scottish Government spent on NHS Scotland press and tv advertising during the lockdown restrictions?"
Response
The spend on advertising during the two phases of lockdown was as follows:
TV Advertising Press Advertising 24/03/20-29/05/20 £1,369,944 £775,061 05/01/21-27/01/21* £512,884 £130,361
* This is date the request was received so has been set as end point
These costs relate to the expenditure by the Scottish Government Marketing Team for advertising that is connected with NHS Scotland services or carried NHS Scotland branding.
The above figures do not include the cost of advertising delivered by other organisations during lockdown that may have incorporated NHS Scotland branding, such as: United Kingdom Government; Public Health Scotland; NHS 24; NHS Territorial Health Boards.
About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.
Contact Please quote the FOI reference Central Enquiry Unit Email: ceu@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrews House Regent Road Edinburgh EH1 3DG
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