FOI/202000124564 · FOI · unclear
COVID-19 FACTS advertising campaign associated costs: FOI release
Information requested
"a full a detailed breakdown of costs associated the FACTS campaign by the Scottish Government for covid 19, including any and all advertising costs."
Response
The FACTS campaign launched on 10 July and will currently continue into January and likely beyond. The total cost to create and communicate FACTS since launch is £1.61m. This has enabled the Scottish Government to reach over 8.6m people across Scotland with 96% of those seeing the campaign at least 3 times.
Phase Creative Media Total Cost Reach Phase 1 64,308 991,466.73 1,055,774.73 4,634,000 Phase 2 86,963.00 468,484.74 555,447.74 4,027,000 TOTALS 151,271.00 1,459,951.47 1,611,222.47 8,661,000
With regards to the reach, the FACTS campaign went live in early July (10 July) and the reach accounts for the total reach for all media activity regarding FACTS since this date. Phase 1 is +4.6 million (4,634,000) and Phase 2 is + 4 million (4,027,000). About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.
Contact Please quote the FOI reference Central Enquiry Unit Email: ceu@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrews House Regent Road Edinburgh EH1 3DG
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