FOI/202000121890 · FOI · unclear
The Covid Guide to Etiquette and Pandemic Politeness costs: FOI release
Information requested
How much has been spent to date on The Covid Guide to Etiquette and Pandemic Politeness.
Please include a breakdown of ALL costs including:
1. Cost to produce and publish the guide. 2. Cost of any consultant agencies used to contribute to the production of the guide. 3. Cost of distribution of the guide. 4. Cost of any paid TV, newspaper and radio advertising.
Response
The Please find below a breakdown of all costs requested below:
Product Cost VAT Total Graphic Design £735 £147 £882 Copy writing and editing and production £1,309 £262 £1,571 £2,044 £409 £2,453
Cost to produce and publish the guide - The cost to produce the artwork and PDF of the guide was £2,044 (excluding VAT). Cost of any consultant agencies used to contribute to the production of the guide – this cost is included in the £2044 (excluding VAT) for production of the guide. Professor Stephen Reicher and Professor Elizabeth Stokoe contributed to the guide, but requested no payment. Cost of distribution of the guide – The guide was shared via partners at no cost. Cost of any paid TV, newspaper and radio advertising – There was no paid TV, newspaper or radio advertising.
The guide was created following Censuswide research of 1,000 Respondents in Scotland that more than four in five (84%) people living in Scotland have found a social situation awkward to deal with whilst trying to follow Covid-19 rules.
About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.
Contact Please quote the FOI reference Central Enquiry Unit Email: ceu@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrews House Regent Road Edinburgh EH1 3DG
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