FOI/202500487900 · FOI · unclear
Scottish Government social media subscriptions and advertising spend: FOI release
Information requested
You asked how much money has the Scottish Government spent on i) advertising and ii) subscriptions, upgrades or memberships for the following social media platforms:
Facebook, X (formerly Twitter), Tik Tok, Instagram, LinkedIn
And could this be broken down by the following financial years:
2024/25, 2023/24, 2022/23
Response
The following table sets out the total advertising spend for social media marketing expenditure as requested for the financial years 2022-23, 2023-24, 2024- 25 broken down by platform/supplier. Please note that advertising expenditure is not split out separately for Facebook and Instagram, as placements are purchased through Meta's unified platform.
Channel 2022/23 2023/24 2024/25 Meta (facebook/Instagram) £745,406.00 £476,498 £278,942.14 X £136,494.45 £0 £0 Tik Tok £58,532 £0 £0 Linkedin £63,414.73 £24,780 £7,437.96 Total £1,003,847.18 £501,278 £286,380.10
The table below shows total spend on subscriptions, upgrades or memberships across the requested channels. The costs incurred are for a Linkedin subscription only and are in relation to recruitment advertising.
Channel 2022/23 2023/24 2024/25 Meta (facebook/Instagram) £0 £0 £0 X £0 £0 £0 Tik Tok £0 £0 £0 Linkedin £75,100 £92,887 £92,887 Total £75,100 £92,887 £92,887
About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at https://www.gov.scot/foi-responses.
Contact Please quote the FOI reference Central Correspondence Unit Email: contactus@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrew's House Regent Road Edinburgh EH1 3DG
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