FOI/201900005611 · FOI · unclear
Marketing cost for Independence and Brexit: FOI release
Information requested
How much money was spent by the Scottish government on adverts and marketing related to Scottish independence over the last 5 years? Can I have this broken down year by year please? Could this data be broken down into the following: a) Facebook ads b) Twitter ads c) Total social media spend d) Billboards/posters e) TV and radio ads f) Other Could this request be repeated for adverts and marketing related to Brexit?
Response
The answer to your question is: Independence (Whitepaper - Public Information):
14/15 15/16 16/17 17/18 18/19 19/20 (end Oct 2019) Facebook £1,457 £0 £0 £0 £0 £0 Twitter £0 £0 £0 £0 £0 £0 Total Social Media Spend £1,457 £0 £0 £0 £0 £0 Billboards/Posters £0 £0 £0 £0 £0 £0 TV and Radio £0 £0 £0 £0 £0 £0 Other (detail below): Press £41,701 £0 £0 £0 £0 £0 Digital Display £38,934 £0 £0 £0 £0 £0 Royal Mail Door Drop £170,657 £0 £0 £0 £0 £0 PPC £3,321 £0 £0 £0 £0 £0 TOTAL £256,070 £0 £0 £0 £0 £0
Brexit (Public Information):
14/15 15/16 16/17 17/18 18/19 19/20 (end Oct 2019) Facebook £0 £0 £0 £0 £0 £7,142.79 Twitter £0 £0 £0 £0 £0 £6,687.72 Instagram £0 £0 £0 £0 £0 £5,795.99 Total Social Media Spend £0 £0 £0 £0 £0 £19,626.50 Billboards/Posters £0 £0 £0 £0 £0 £0 TV and Radio £0 £0 £0 £0 £0 £63,202 Other (detail below): Avocet £0 £0 £0 £0 £0 £8,865.45 DAX £0 £0 £0 £0 £0 £11,551.96 Google Ads (PPC) £0 £0 £0 £0 £50,098 £34,235.41 Spotify £0 £0 £0 £0 £0 £27,574.10 Mobsta £0 £0 £0 £0 £0 £373.48 Total £0 £0 £0 £0 £50,098 £165,428.90
About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.
Contact Please quote the FOI reference Central Enquiry Unit Email: ceu@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrews House Regent Road Edinburgh EH1 3DG
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