· FOI · unclear
Digital marketing projects 2018-19: FOI release
Information requested
Costs, timings and purposes of Scottish Government digital marketing projects/campaigns in the last two years, and the planned costs, timings and purposes of Scottish Government digital marketing projects/campaigns in 2018-19.
Response
I have enclosed a copy of all the information you requested, in the format that you requested (this is attached as a separate PDF file).
Please note, the 2016/17 costs provided form part of previously published spend which can be found at: /publications/marketing-spend-2016-2017/
The 2017/18 digital advertising costs provided form part of the marketing spend which is currently being reconciled and will be published in due course.
For 2018/19 campaigns, spend is included for campaigns which have run and been completed since 01 March 2018. All other campaign spend on digital advertising for 2018/19 is still being finalised.