· FOI · unclear
500 Miles Carole Smillie CPR advertising campaign: FOI release
Information requested
Information on the total cost of the 500 Miles Carole Smillie CPR advertising campaign. Including all fees, prior consultancy, media slot costs, royalty payments etc etc.
Response
This project was funded by and jointly produced by the Scottish Government, for the Save a Life for Scotland partnership, to increase awareness of the key steps in CPR and to support the broader ambition of increasing bystander CPR rates.
The budget was £70,993.94+VAT.
The Proclaimers and Warner Chappell (Music Publishers) approved the use of song at no cost.
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