FOI/202600515468 · FOI · unclear
Number of paid influencers, creators, and public figures used by Scottish Government: FOI release
Information requested
The total number of paid social media influencers, creators, or public figures used for campaigns, promotions, or advertisements by the Scottish Government, for each year of 2024 and 2025 - as well as 2026 to date. I would like the number of influencers used broken down by year.
Please note: I am not asking for any commercial information. I am not asking for costs, how much they were paid or which influencers used. Purely for the number used in each of these years.
Response
The response to your question is in the table below and details are correct at time of writing:
Year Number of influencers, creators, or public figures 2024 12 2025 17 2026 40
About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at https://www.gov.scot/foi-responses.
Contact Please quote the FOI reference Central Correspondence Unit Email: contactus@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrew's House Regent Road Edinburgh EH1 3DG
Attachments
No attachments found.