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FOI/202500478571 · FOI · unclear

Scottish Government spend on billboard advertising in last 5 years: FOI release

Published
2025-11-05
Received
2025-08-04
Responded
2025-08-27
Directorate
Communications and Ministerial Support Directorate
Topic
Business, industry and innovation, Public sector
Exemptions
None detected

Information requested

Total annual expenditure, from 2019 to present (covering the last five years), annually, on billboards and billboard advertising, including

a breakdown per year what the money was spent on

Response

The following information is based on all outdoor advertising formats, including 64-sheet sites, 32-sheet sites, bus poster sites and digital screens.

The requested annual marketing expenditure is publicly available, and you can access all the data at https://www.gov.scot/collections/marketing-spend/

As of the date your request was received there had been no expenditure on outdoor advertising by the Scottish Government during financial year 2025-2026.

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at https://www.gov.scot/foi-responses.

Contact Please quote the FOI reference Central Correspondence Unit Email: contactus@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrew's House Regent Road Edinburgh EH1 3DG

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