FOI/202500474810 · FOI · unclear
Scottish Government spend on social media advertising: FOI release
Information requested
Can I please request the following information under FOI:
The amount of money the Scottish Government spent on social media advertising in 2021-22; 2022-23 and 2023-2024. Can you please break this down by platform type (Facebook, Instagram, X, TikTok and LinkedIn).
Response
The following table sets out social media advertising expenditure for the financial years 2021-22, 2022- 23 and 2023-24, broken down by platform/supplier. Please note that advertising expenditure is not split out separately for Facebook and Instagram, as placements are purchased through Meta's unified platform.
Channel 2021-2022 2022-2023 2023-2024 Meta(Facebook/Instagram) £2,342,100.68 £745,406.00 £476,498.00 LinkedIn £89,555.00 £63,414.73 £24,780.00 Pinterest £1,999.00 £0.00 £0.00 Reddit £13,379.00 £0.00 £0.00 Snapchat £134,473.00 £8,915.00 £3,155.00 TikTok £187,100.00 £58,532.00 £0.00 Twitch £194,520.00 £10,435.00 £11,770.00 Twitter £934,713.00 £136,494.45 £0.00 Total £3,897,839.68 £1,023,197.18 £516,203.00
All Scottish Government marketing expenditure is published on an annual basis, and is available on Marketing spend - gov.scot.
About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at https://www.gov.scot/foi-responses.
Contact Please quote the FOI reference Central Correspondence Unit Email: contactus@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrew's House Regent Road Edinburgh EH1 3DG
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