Scottish Government spend on social media advertising: FOI release

Information requested

The amount of money the Scottish Government spent on social media advertising in 2024-2025.

Can you please break this down by platform type (Facebook, Instagram, X, TikTok and LinkedIn).

Response

The table below sets out the spend on social media advertising in 2024-2025 across Facebook, Instagram, X, TikTok and LinkedIn.

Platform Spend (£) Facebook 218,217.70 Instagram 60,724.44 X 0 TikTok 0 LinkedIn 7,437.96

The total spend across these platforms was £286,380.10.

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at https://www.gov.scot/foi-responses.

Contact Please quote the FOI reference Central Correspondence Unit Email: contactus@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrew's House Regent Road Edinburgh EH1 3DG

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