FOI/202500450714 · FOI · unclear
Advertising and public information campaign queries: FOI release
Information requested
1. A list of all government-funded advertising or public information campaigns that were abandoned before launch between 2019 and the present.
2. The total cost incurred for each abandoned campaign, including but not limited to media planning, creative development, consultancy fees, and production costs.
3. The reasons why these campaigns were abandoned.
Response
The table below details paid-for media campaigns that were approved to be developed and had incurred costs before the decision was taken not to proceed to launch - between 2019 and the present.
The table also details costs incurred and the reason the campaign did not progress.
Year Campaign Total Cost Reason 2019-20 Human Trafficking £119,749 Cancelled due to onset of the Covid-19 pandemic and the budget reprioritised 2019-20 Breastfeeding £58,257 Cancelled due to onset of the Covid-19 pandemic and the budget reprioritised. Delivered instead via owned channels at no cost 2023-24 Heat in Buildings £64,956 Paused due to the introduction of emergency spending controls in August 2024 and to make savings and delivered instead via owned channels at no cost 2023-24 Menopause £19,653 Paused due to the introduction of emergency spending controls in August 2024 and to make savings and delivered instead via owned channels at no cost 2023-24 Parental Employability £12,580 Paused due to the introduction of emergency spending controls in August 2024 and to make savings and planning is underway to deliver instead via owned channels at no cost
About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at https://www.gov.scot/foi-responses.
Contact Please quote the FOI reference Central Correspondence Unit Email: contactus@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrew's House Regent Road Edinburgh EH1 3DG
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