FOI/202400440113 · FOI · unclear
Costs for advert regarding driving when tired: FOI release
Information requested
A breakdown of how much the driving when tired advert cost.
Response
The breakdown of costs for the driving when tired (Fatigue) advert are as outlined below. Please note, the creative development and production costs were incurred in 2020/21 when the campaign first launched and the media channel costs are from the current 2024/25 campaign:
Creative development and production - £133,583.48 TV advertising - £146,595.64 Digital advertising- £66,247.38 Radio advertising- £32,815.57 Outdoor posters- £9,341.41
About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at https://www.gov.scot/foi-responses.
Contact Please quote the FOI reference Central Correspondence Unit Email: contactus@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrew's House Regent Road Edinburgh EH1 3DG
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