FOI/202600503218 · FOI · unclear
Brand Scotland marketing spend information: FOI release
Information requested
1. For each financial year since 2020-21, please provide the amount spent on marketing by Brand Scotland, if possible, broken down by category (ie digital, broadcast, print, etc).
2. Please also provide the budgets for this spending in the current and next financial year.
Response
Marketing expenditure, broken down by category for each financial year since 2020-21 can be accessed here Marketing spend - gov.scot. Data for 25-26 is yet to be fully reconciled and will be published in due course.
The total approved Brand Scotland marketing budget for the current financial year 25/26 is £1,188,000. Indicative spend by category is detailed below. Marketing activity is ongoing and budgets will be fully reconciled at the end of the financial year and published here in due course.
Brand Scotland Marketing Spend Breakdown Allocated budget Advertising Services £100,000 Digital Services £88,000 PR Services £135,000 Media £865,000 Total £1,188,000
Budgets for the next financial year (2026-27) have not yet been agreed.
About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at https://www.gov.scot/foi-responses.
Contact Please quote the FOI reference Central Correspondence Unit Email: contactus@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrew's House Regent Road Edinburgh EH1 3DG
Attachments
No attachments found.