FOI/202600501724 · FOI · unclear
Cost of running the “We are Scotland" campaign: FOI release
Information requested
The total cost/total budgeted cost of running the campaign entitled “We are Scotland - Scottish Government’s Community Cohesion Campaign” broken down by type of cost – for example, television advertising, outdoor advertising, graphic creation, etc.
Response
The total cost of running the We are Scotland campaign was £662,747 (excluding VAT), correct at time of writing.
This breaks down as follows;
Production: £159,210 Creative testing: £17,500 Evaluation: £22,833 Paid-for media: £463,204, which breaks down as; TV advertising (Linear, Video On Demand and ConnectedTV): £283,901 Digital advertising : 111,055 Outdoor advertising: £63,208 Media fees: £5,040
About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at https://www.gov.scot/foi-responses.
Contact Please quote the FOI reference Central Correspondence Unit Email: contactus@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrew's House Regent Road Edinburgh EH1 3DG
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