202300361450 · FOI · unclear
Amount of money the Scottish Government has spent on advertising on social media sites: FOI release
Information requested
Information regarding the amount of money the Scottish Government has spent on advertising on social media sites such as on Facebook, Twitter, Instagram, Reddit and TikTok between 2018 and 2023 and breakdown costs for each site.
Response
The spend by calendar year on social media advertising is as follows.
Supplier 2018 2019 2020 2021 2022 2023 (Jan-Jun) Total Meta (Facebook & Instagram)* £317,423 £332,194 £1,297,951 £2,303,016 £1,180,210 £349,548 £5,780,342 LinkedIn £3,392 £3,100 £2,966 £74,943 £3,516 £77,699 £165,616 Twitter £25,906 £100,869 £455,795 £1,013,506 £377,704 £9,621 £1,983,401 Snapchat £31,951 £13,822 £101,088 £70,766 £76,700 £1,992 £296,319 TikTok £0 £0 £71,179 £127,371 £112,507 £27,401 £338,458 YouTube £47,716 £77,165 £484,384 £747,432 £324,665 £101,494 £1,782,856 Twitch £0 £70,000 £30,000 £83,460 £121,495 £0 £304,955 Reddit £0 £0 £8,955 £14,587 £0 £0 £23,542 Total £426,388 £597,150 £2,452,318 £4,435,081 £2,196,797 £567,755 £10,675,489
*The billing for Facebook and Instagram activity comes directly from a single company (Meta) and cannot be split.
About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.
Contact Please quote the FOI reference Central Enquiry Unit Email: ceu@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrews House Regent Road Edinburgh EH1 3DG
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