FOI/202200275650 · FOI · unclear
Transport Scotland social media advertising spend: FOI release
Information requested
Information relating to social media spending: "Please include the information for each of the following periods; 2019-20, 2020-21, 2021-22: The total spend by the organisation on social media advertising, including a breakdown by year and by form of social media (e.g. Twitter, Facebook, LinkedIn, etc.)"
Response
The answer to your question is: According to the records we hold, for the financial years requested, please see below for total amount of spend broken down by channel: 2019/20 Facebook/Instagram - £100,838.41 Twitter - £48,766.00 Youtube - £34,373.00 LinkedIn - £1,355.00 Total - £185,332.41 2020/21 Facebook/Instagram - £85,742.00 Twitter - £31,934.00 Snapchat - £6,567.00 TikTok - £4,901.00 Youtube - £32,469.00 LinkedIn - £1,500.00 Total - £163,113.00 2021/22 Facebook Instagram - £69,600.93 Twitter - £36,847.00 Snapchat - £3,900.00 TikTok - £7,000.00 Youtube - £30,587.00 Total - £147,934.93 These costs account for promoting a variety of work, information and themes belonging to teams across our organisation, covering:
Road safety Major Projects Design and Delivery Low Emission Zones Free buses for under 22s COVID-19 public advice and guidance
About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.
Contact Please quote the FOI reference Central Enquiry Unit Email: ceu@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrews House Regent Road Edinburgh EH1 3DG
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