FOI/202200323007 · FOI · unclear
Short-term lets marketing campaign cost: FOI release
Information requested
What this [short-term lets marketing] campaign cost?
Response
The answer to your question is that the budget for the short-term lets marketing campaign is £128,000. This includes development of material, user testing, a targeted digital marketing campaign that will run across various platforms (initially in October 2022 and again in March 2023), and provision of a toolkit for stakeholders. The Scottish Government publishes details on marketing spend annually, which can be found here: Marketing spend - gov.scot (www.gov.scot) About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.
Contact Please quote the FOI reference Central Enquiry Unit Email: ceu@gov.scot Phone: 0300 244 4000 The Scottish Government St Andrews House Regent Road Edinburgh EH1 3DG
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